you got to join us. this week, the number of television ads aired in the presidential campaign topped one million. that's up nearly 40% from 2008. so far obama for america outspent the romney campaign by more than two to one. that's just on the tv. but there's another airwave raging. and that's the radio airwaves. radio ads may be particularly influential in the last days of the 2012 presidential campaign because they have the ability to priek micro target voters at a low cost. for those who haven't turned on the barrage of tv ads, radio can sometimes captivate the ought jens. >> joining me is joe madison, known as the black eagle who can be heard every weekday morning coast to coast on sirius xm satellite raid ydiradio. >> thank you for joining us. >> thank you for the acclaim. >> joe, i want to play an ad for you, a radio ad for you. i had this claim that radio is a little bit freer space. people can say things on radio that they wouldn't necessarily say on television. it's called black men vote. >> th